Did you know that the Italian Riviera is also a part of the Alps? The Maritime Alps go down to the Mediterranean sea, and you will believe it, when you are in Finale Ligure.
First of all, the landscape of Finale reminds more of the mountains than of the sea. Big cliff walls, green woods and wild birds. Ancient villages clinging at the mountain sides, and it is a place for sheep and wild mushrooms.
Moreover, the people that use to travel to Finale are mostly climbers and downhill bikers from all over the world. you will rather find outdoor gears than swimming suits.